Seth Kinzie and I collaborated with The Josephy Center to curate a fundraiser via a piano showcase. Our average audience member is the senior population in Wallowa County, so we wanted to create a poster that would primarily target the elderly, and families second.
We chose soft spring colors that were reflective of the spring foliage in Wallowa County, and fonts that would pop and reflect elegance at the same time.
We had a full house and raised over $800. The poster worked, as it was our only means of communicating the event.