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MICROCHIPS BIOTECH // BRAND DESIGN
Microchips Biotech is located in Boston, MA, where they specialize in creating microchips that directly dose patients with medication. To showcase their innovative creation, the goal became to create a brand that represented forward thinking and achievement. More so, we wanted to appeal to a larger audience, as they are on the brink of using medications for a wide array of diseases. Since Microchips Biotech is mainly known for their birth control microchip, we found that it was a challenge to transition from a brand that appeals to women, to an innovative brand that appeals to all, and found success in choosing a color pallet that reflected our values in a confident way. Designing for Microchips Biotech was a fascinating experience; trying to make a pharmaceutical brand stand out is certainly beyond the norm. I believe we succeeded greatly by finding the perfect balance between modernization, cleanliness, and adaptability.