The Uppercut Construction company objective was to create a brand presence that would showcase confidence, quality, originality and a willingness to do grit work. The Industry Inc. font was used for it's bold, all capital lettering which reflects company confidence, while the olive green and black colors signify unique, clean quality work. The hand-illustrated arm and hammer showcase the company strength and willingness to do grit work.
The branding process consisted of first creating the logo which established the brand color pallet and type kit. Afterwards, we created the business cards, yard signs and social media kit.
The result of the company brand exceeded our expectations. The company quickly gained popularity from it's clients; the owners say that they believe the bold logo attracts new clients.